THE ULTIMATE GIFT FOR GIVERS |
If you are among the fortunate that has built a brand and stayed the course of creating an excellent present and exciting future, it is your job to give back to those less fortunate. Whether it is for an area of expertise or a cause that has very strong personal purpose, it is better to give than to take. After all, you have taken deals, contracts, favors, and opportunities to be where you are so why not create a level playing field or give someone else an edge to overcome a challenge?
This is one of the reasons I decided my company, The RLC Group, would be a Hosting Sponsor of the Ray Lewis Family Foundation. Clearly my twitter (@temekoruns) pictures show that this NYer is a Ravens fan. More importantly, Ray Lewis' focus on the health and fitness of the youth is aligned with the motivational arm, Run Life's Course, which encourages fitness (specifically running) as a means to change the mindset that a challenge can be overcome.
It started out as sponsorship for kids from New York City to attend the Baltimore Youth Fitness Clinic and awarding a host of technology prizes to the best participants in terms of effort and athleticism. Two weeks later, it propelled into a conversation with the organizers of the Ray's Summer Days events which turned into gifting the Ray's Kids of Character with high technology prizes. And justifiably so! The Kids of Character definitely embody everything the youth should strive to be - involved in the community, excelling academically, leading community and spiritual efforts, and having a true spiritual relationship.
How much will the laptops help the entering college students that graduated from the Kids of Character? What educational technology gifts can help give more leverage to some of the other kids? What will these children look like 10 years from now in their community, church, school, or employment? I don't know the immediate answers. So the sponsorship package grew tremendously but hopefully it makes an even greater impact than the dollars for some well-deserving youth.